Struggling with low email delivery rates? Don’t panic — you’re not alone. Many small businesses battle spam filters, bad list hygiene, and low engagement. The good news? A few simple fixes can get your emails back into inboxes where they belong — boosting trust, open rates, and sales.

Got a pen made from something special? Don’t let it go unnoticed. This blog post gives handmade pen sellers a powerful ChatGPT prompt to turn reclaimed wood, historic metals, or rare materials into irresistible, story-driven product descriptions that spark emotion—and sales.

You pour hours into designing the perfect email — but is it even working? In this post, we break down the real benchmarks for product-based email marketing (delivery, opens, clicks, CTOR) so you know what’s “normal,” what’s awesome, and how to turn pretty pixels into real sales.

Your handmade pens deserve more than a pretty website — they deserve a site that actually sells. If visitors aren’t buying, don’t panic. From photos to copy to trust signals, here are 10 common website mistakes pen makers make — and simple fixes to turn browsers into buyers.

Learn how pen sellers can grow their handmade business on Instagram using the 80/20 rule. This blog explains a simple pen marketing strategy, complete with downloadable quote graphics.

As a pen turner selling on Etsy, your job isn’t done once the pen is sold — it’s just getting started. Packaging is your first...

Discover the 4 must-have turned pens Etsy photos that help your listings stand out and sell. Learn how to capture hero shots, close-ups, lifestyle images, and 360° views — even with a simple home setup. Let me know if you'd like alt text examples for the photos or a matching Pinterest Pin description too!

Hey there, pen-turning pros! ✨ Spring is blooming  with opportunities — and if you're not promoting your hand-turned pens for upcoming...

Mother’s Day is one of the biggest gifting moments of the year — and handmade pens are the kind of timeless, thoughtful gifts that last forever. From gift guides to social posts and reels, here’s how pen turners can promote their craft this spring and make sure buyers can’t miss their work.

Spring is here, pen friends — and just like fresh flowers, your Instagram needs a little seasonal refresh! 🌼 Whether you’re showing off...

March is about fresh starts — and nothing feels fresher than putting ink to paper. Today’s the day we bust out our fountain pens and dive...

Etsy, Amazon Handmade, or eBay? Each marketplace attracts a different kind of buyer — from storytellers to collectors. This guide helps handmade pen makers choose the right platform for their goals, showing where your craftsmanship, workflow, and story will shine brightest online.

Your handcrafted pens are works of art, but if your emails aren’t getting opened, your sales pages aren't converting, your social media...

Google Ads Help: Search Themes and Audience Signals

February is for pen lovers, collectors, and custom creations. From #stationerylove to #bespokepens, this month’s hashtags help you showcase your work, connect with passionate buyers, and shine in front of communities who value handmade pens and the art of writing.

Instagram Hashtags For Pen Turning Hashtags are a powerful tool for increasing the reach and engagement of your Instagram posts, helping...

Instagram Hashtags For Pen Turning Hashtags are a powerful tool for increasing the reach and engagement of your Instagram posts, helping...

Google Ads Setting a Campaign Objective

Marketing Handmade Pens Handmade pens have gained popularity as unique and thoughtful gifts, with artisans exploring a variety of...