The Trust Problem Every Maker Faces Here’s a frustrating truth about selling handmade: your product can be flawless, your photos can sparkle, your price can be spot-on… and a buyer will still  hesitate if your listing has zero reviews. And if your products are one-of-a-kind  — like hand-turned pens — that problem shows up even faster. Every new piece you list starts from scratch. No reviews. No stars. Just a beautiful product sitting there looking… untested. It doesn’t matter

Tired of posting new pens and hearing… crickets? You’re not invisible — your shop just needs a signal boost. In this post, we’ll show you how to get your handmade pens seen, clicked, and loved using simple visibility tweaks that actually work (and don’t cost a dime).

You spend hours crafting the perfect email — but is it actually working? A/B testing is the simplest way to find out. In this guide, we’ll show makers how to test subject lines, images, buttons, and more so every email gets more clicks, more sales, and more love for your handmade pens.

Struggling with low email delivery rates? Don’t panic — you’re not alone. Many small businesses battle spam filters, bad list hygiene, and low engagement. The good news? A few simple fixes can get your emails back into inboxes where they belong — boosting trust, open rates, and sales.

You pour hours into designing the perfect email — but is it even working? In this post, we break down the real benchmarks for product-based email marketing (delivery, opens, clicks, CTOR) so you know what’s “normal,” what’s awesome, and how to turn pretty pixels into real sales.