Hello Pen Friends! What Marketing Topic Should We Focus on First?
Hello new Pen Friends! What Marketing Topic Should we Focus on First? Please take a moment to answer this poll! You don’t have to guess...
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Welcome to the Pen Turners Marketing Blog
Email Marketing
What is A/B Email Testing for Makers?: Simple Steps to Get More Sales
You spend hours crafting the perfect email — but is it actually working? A/B testing is the simplest way to find out. In this guide, we’ll show makers how to test subject lines, images, buttons, and more so every email gets more clicks, more sales, and more love for your handmade pens.
Why Are Your Email Open Rates So Low? Here’s How to Fix It.
Struggling with low email delivery rates? Don’t panic — you’re not alone. Many small businesses battle spam filters, bad list hygiene, and low engagement. The good news? A few simple fixes can get your emails back into inboxes where they belong — boosting trust, open rates, and sales.
Are Your Emails Even Working? Let’s Talk Benchmarks for Product-Based Email Marketing
You pour hours into designing the perfect email — but is it even working? In this post, we break down the real benchmarks for product-based email marketing (delivery, opens, clicks, CTOR) so you know what’s “normal,” what’s awesome, and how to turn pretty pixels into real sales.
Graduation Gift Marketing for Pen Turners!
Hey there, pen-turning pros! ✨ Spring is blooming with opportunities — and if you're not promoting your hand-turned pens for upcoming...
Handmade Mothers Day Gifts Marketing Promotions for Pen Turners!
Mother’s Day is one of the biggest gifting moments of the year — and handmade pens are the kind of timeless, thoughtful gifts that last forever. From gift guides to social posts and reels, here’s how pen turners can promote their craft this spring and make sure buyers can’t miss their work.
The Art of Persuasion: How to Appeal to Customer Aspirations to Sell Handmade Pens
Your handcrafted pens are works of art, but if your emails aren’t getting opened, your sales pages aren't converting, your social media...
21 Psychology-Driven Email Subject Line Techniques for Getting Your Pen Sales Emails Opened.
Email Subject Lines We've all been there—you craft the perfect email, hit send, and then... crickets. The open rates are disappointingly...
6 Email Subject Line Mistakes For Pen Makers
When crafting email subject lines to showcase your hand-turned pens, it's easy to make subtle mistakes that can reduce the impact of your...
Pen Makers- Here’s How to Build an Email List That Actually Works
Selling pens online without an email list is like trying to sell ink without paper — technically possible, but painfully inefficient....
Best Email Marketing Platforms for Pen Makers: What to Use (and Why It Matters)
Running your pen business without an email platform - is like trying to host a dinner party with paper plates and no silverware. Sure,...
Email Marketing for Pen Makers - Simple Tools to Manage Your Emails.
Most email marketing guides are written for giant companies with whole departments running Salesforce, HubSpot, or some shiny CRM you’ve...
Why Most Sales Emails Fall Flat (And How to Write One That sells)
A sales email doesn’t need to sound like a pitch — it should sound like you. Learn how to write emails that sell through storytelling, not pressure. From powerful openings to natural calls-to-action, this guide helps handmade sellers turn passion into profit — one heartfelt message at a time.
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