One of the most important — and most misunderstood — parts of SEO strategy is page type . When we talk about creating a “page” to target a keyword, we are not  using that word generically. We are being very specific about what job that page is supposed to do  and what Google expects to see for that search . Using the wrong page format — even with excellent content — can prevent a page from ranking or converting. This explanation walks through how different keywords require di

When I first saw that “boss gift ideas”  has 1K–10K monthly searches , my instinct was to treat it like a traditional SEO opportunity: high volume equals high traffic equals potential sales. That instinct would have led me in the wrong direction. What this keyword actually represents is not product demand — it’s decision anxiety . And understanding that distinction completely changes how it should be used. This post is a breakdown of what I’ve learned about this keyword, why

You’ve filmed your pens. You’ve posted them. You’ve watched the view count stall somewhere between “your mom liked it” and “two randoms from a pen group.” You know your work is good — you can feel  it when the light hits the barrel just right. But for some reason, the videos don’t spread the way you hoped. Here’s the truth no one tells small makers: Product reels go viral not because they look like ads, but because they feel like moments. Let’s break down how you can turn you

Spooky & Sparkly: Halloween Pen Blanks, Kits, and Props Pen Makers Will Love

Publishing a gift guide without promoting it is like tossing a note in a bottle at sea. 🎃✒️ This post shows pen makers how to actually get their Halloween and Holiday guides seen, clicked, and shopped—with social tactics, email countdowns, and SEO strategies designed for handmade success.