Let’s be real: selling your handmade pens isn’t the hard part. Anyone can make  a sale once. Post a pretty picture, drop a discount code, cross your fingers — boom, a customer shows up. 🎉 But here’s the real secret: the magic isn’t in the first sale. The magic is in the second, third, and tenth sale . The magic is when someone buys your pen, falls in love, and then won’t shut up about you to their friends, coworkers, and the barista at their local coffee shop. That, my frien

The Trust Problem Every Maker Faces Here’s a frustrating truth about selling handmade: your product can be flawless, your photos can sparkle, your price can be spot-on… and a buyer will still  hesitate if your listing has zero reviews. And if your products are one-of-a-kind  — like hand-turned pens — that problem shows up even faster. Every new piece you list starts from scratch. No reviews. No stars. Just a beautiful product sitting there looking… untested. It doesn’t matter

When Your Words Sell as Well as Your Work You’ve spent hours perfecting your craft — turning, sanding, finishing — until that pen gleams like it belongs in a glass case. But when it comes time to list it online… something falls flat. The photo’s great, the pen’s gorgeous, but the words? They just sit there. Here’s the truth most makers learn the hard way: Even the most beautiful pen can’t sell itself if the listing doesn’t tell its story. Your product pages and blog posts are

Stand out from the crowd and showcase your handcrafted pens on your own website—a professional, trusted space designed to highlight your craftsmanship and build customer confidence. With full control over your sales, promotions, and marketing, your website becomes a powerful tool to attract buyers, increase revenue, and create an exceptional shopping experience. Benefits of a Website Lends legitimacy and professionalism to your brand. It instills confidence in potential custo

Pinterest Isn’t Social Media — It’s a Secret Sales Funnel If you’re still thinking Pinterest is just for brides-to-be planning mason jar centerpieces or moms hunting for dinner recipes, it’s time for a reality check. Pinterest isn’t “just another app.” It’s a visual search engine  where people go with their wallets halfway open. Think about it: when someone scrolls Instagram, they’re looking for entertainment. But when someone’s browsing Pinterest, they’re looking for solutio

Tired of posting new pens and hearing… crickets? You’re not invisible — your shop just needs a signal boost. In this post, we’ll show you how to get your handmade pens seen, clicked, and loved using simple visibility tweaks that actually work (and don’t cost a dime).

Your pens deserve more than a price tag — they deserve a story. Learn how to market and sell your hand-turned pens both online and offline with real-world strategies that blend creativity, craftsmanship, and confidence. From craft fairs to social media, this guide helps you sell beautifully and smartly.

Finally ready to stop ghosting your Pinterest account? This post shows you how to create boards that buyers actually find, pins that actually convert, and how to use ChatGPT to make it all easier. Perfect for handmade sellers who want evergreen visibility without overwhelm.

You spend hours crafting the perfect email — but is it actually working? A/B testing is the simplest way to find out. In this guide, we’ll show makers how to test subject lines, images, buttons, and more so every email gets more clicks, more sales, and more love for your handmade pens.

Halloween is a sprint, Christmas is a marathon—and both can supercharge your pen sales. From spooky black resins to snowflake-engraved heirlooms, October gift guides attract buyers, inspire gifting, and simplify the path to checkout. Here’s how to make this season your brightest yet.

Instagram hashtags aren’t dead, but they’re not magic anymore. In 2025, they’re a sidekick — not the superhero. Think of them as seasoning: they add flavor, but the real power comes from your captions, keywords, and content. Here’s how pen makers can use hashtags wisely (without wasting time).

Struggling with low email delivery rates? Don’t panic — you’re not alone. Many small businesses battle spam filters, bad list hygiene, and low engagement. The good news? A few simple fixes can get your emails back into inboxes where they belong — boosting trust, open rates, and sales.

Got a pen made from something special? Don’t let it go unnoticed. This blog post gives handmade pen sellers a powerful ChatGPT prompt to turn reclaimed wood, historic metals, or rare materials into irresistible, story-driven product descriptions that spark emotion—and sales.

You pour hours into designing the perfect email — but is it even working? In this post, we break down the real benchmarks for product-based email marketing (delivery, opens, clicks, CTOR) so you know what’s “normal,” what’s awesome, and how to turn pretty pixels into real sales.

Your handmade pens deserve more than a pretty website — they deserve a site that actually sells. If visitors aren’t buying, don’t panic. From photos to copy to trust signals, here are 10 common website mistakes pen makers make — and simple fixes to turn browsers into buyers.

Learn how pen sellers can grow their handmade business on Instagram using the 80/20 rule. This blog explains a simple pen marketing strategy, complete with downloadable quote graphics.

As a pen turner selling on Etsy, your job isn’t done once the pen is sold — it’s just getting started. Packaging is your first...