The SEO Pages Every Pen Turner Needs: FAQs, How-To Guides, and Gift Guides That Actually Sell You’ve got the pens. You’ve got the photos. You’ve got the passion.But your website? It’s sitting there like a gorgeous display table… in an empty room. If you want people to find  you — and buy from you — you’ve got to give Google something to talk about.The secret isn’t complicated. It’s called helpful content. Three simple page types — FAQs, How-To Guides, and Seasonal Gift Guides

You’ve turned your first pens, sold a few, and now you’re staring at the big question: How do I turn this hobby into a real business? Here’s the truth: beautiful pens and raw talent will get you noticed. But if you want to build something that lasts — something that pays for itself, grows over time, and doesn’t crash the minute life throws you a curveball — you need a plan. Today, we’re tackling the “unsexy” side of your pen business: business plans, legal and financial basic

You’ve turned your first pens, listed a few online, maybe even sold one to a friend of a friend. Then reality hits: How do I actually price these? How do I get people to notice me in a sea of makers? How do I stop looking like just another Etsy shop and start looking like… me? This is where the big three come in: pricing, branding, and standing out.  Get these right, and you’re not just selling pens — you’re building a business that lasts. Let’s break it down. How Do I Price

Let’s be real: selling your handmade pens isn’t the hard part. Anyone can make  a sale once. Post a pretty picture, drop a discount code, cross your fingers — boom, a customer shows up. 🎉 But here’s the real secret: the magic isn’t in the first sale. The magic is in the second, third, and tenth sale . The magic is when someone buys your pen, falls in love, and then won’t shut up about you to their friends, coworkers, and the barista at their local coffee shop. That, my frien

The Trust Problem Every Maker Faces Here’s a frustrating truth about selling handmade: your product can be flawless, your photos can sparkle, your price can be spot-on… and a buyer will still  hesitate if your listing has zero reviews. And if your products are one-of-a-kind  — like hand-turned pens — that problem shows up even faster. Every new piece you list starts from scratch. No reviews. No stars. Just a beautiful product sitting there looking… untested. It doesn’t matter

When Your Words Sell as Well as Your Work You’ve spent hours perfecting your craft — turning, sanding, finishing — until that pen gleams like it belongs in a glass case. But when it comes time to list it online… something falls flat. The photo’s great, the pen’s gorgeous, but the words? They just sit there. Here’s the truth most makers learn the hard way: Even the most beautiful pen can’t sell itself if the listing doesn’t tell its story. Your product pages and blog posts are