Publishing a gift guide without promoting it is like tossing a note in a bottle at sea. 🎃✒️ This post shows pen makers how to actually get their Halloween and Holiday guides seen, clicked, and shopped—with social tactics, email countdowns, and SEO strategies designed for handmade success.
Halloween is a sprint, Christmas is a marathon—and both can supercharge your pen sales. From spooky black resins to snowflake-engraved heirlooms, October gift guides attract buyers, inspire gifting, and simplify the path to checkout. Here’s how to make this season your brightest yet.
Mother’s Day is one of the biggest gifting moments of the year — and handmade pens are the kind of timeless, thoughtful gifts that last forever. From gift guides to social posts and reels, here’s how pen turners can promote their craft this spring and make sure buyers can’t miss their work.