One of the most important — and most misunderstood — parts of SEO strategy is page type . When we talk about creating a “page” to target a keyword, we are not  using that word generically. We are being very specific about what job that page is supposed to do  and what Google expects to see for that search . Using the wrong page format — even with excellent content — can prevent a page from ranking or converting. This explanation walks through how different keywords require di

When I first saw that “boss gift ideas”  has 1K–10K monthly searches , my instinct was to treat it like a traditional SEO opportunity: high volume equals high traffic equals potential sales. That instinct would have led me in the wrong direction. What this keyword actually represents is not product demand — it’s decision anxiety . And understanding that distinction completely changes how it should be used. This post is a breakdown of what I’ve learned about this keyword, why