Help with Google Ads- Setting a Campaign Objective

The best campaign objective in Google Ads to sell handmade pens would typically be "Sales" or "Leads," depending on your specific goals and sales process. Here’s a breakdown of each:

1. Sales Objective

• Purpose: This objective focuses on driving online purchases directly through your ads.

• Benefits:

  • Ideal for e-commerce businesses, as it optimizes for conversions, targeting users who are ready to buy.

  • Encourages actions like adding products to the cart and completing purchases.

• Campaign Types:

  • Search Campaigns: Target users actively searching for handmade pens or related items, using high-intent keywords.

  • Shopping Campaigns: Showcase your pens with images, prices, and descriptions, appearing in search results and Google Shopping.

    • Note: To use this feature, it will require an active google merchant account.

  • Performance Max Campaigns: Utilize a combination of formats across Google’s entire inventory, optimizing for sales.

• Tip

  • Set conversion goals to Add to cart. You will then need to set up Conversion action on the conversion page.

  • This requires a tag set-up

    
    

2. Leads Objective

• Purpose: This objective is focused on generating inquiries or contact information from potential customers.

• Benefits:

  • Useful if you offer custom or personalized options, where you might want to engage potential buyers before a sale.

  • Allows you to build a list of interested customers for follow-up marketing.

• Campaign Types:

  • Search Campaigns: Target users looking for specific types of pens, offering a lead magnet like a free guide or consultation.

  • Display Campaigns: Create banner ads that encourage users to sign up for a newsletter or learn more about your products.

Recommendations

• Choose "Sales" if: Your main goal is to drive immediate purchases through your website. This is the most straightforward approach for an e-commerce product like handmade pens.

• Choose "Leads" if: You want to cultivate relationships with potential buyers or if your sales process involves consultation or customization.

  
  

Additional Google Ads Help

• Use Specific Campaign Types: Consider using Search and Shopping campaigns primarily, as they are most effective for targeting buyers with purchase intent.

• Optimize Your Ads: Use compelling ad copy and high-quality images that highlight the uniqueness of your handmade pens.

• Implement Conversion Tracking: Set up tracking to measure the success of your campaigns in terms of sales and leads, allowing for data-driven optimization.

By focusing on the "Sales" objective with appropriate campaign types and strategies, you'll be well-positioned to effectively promote and sell your handmade pens.

Get More Google Ads Help: If you would like assistance with campaign setup, keyword strategies, or optimizing performance, contact me renaealk@gmail.com.