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Stop Posting Ads — Start Sharing Moments: The Pen Maker’s Guide to Viral Reels
You’ve filmed your pens. You’ve posted them. You’ve watched the view count stall somewhere between “your mom liked it” and “two randoms from a pen group.” You know your work is good — you can feel it when the light hits the barrel just right. But for some reason, the videos don’t spread the way you hoped. Here’s the truth no one tells small makers: Product reels go viral not because they look like ads, but because they feel like moments. Let’s break down how you can turn you
How to Use Pinterest to Drive Traffic to Your Website or Etsy Store
Pinterest Isn’t Social Media — It’s a Secret Sales Funnel If you’re still thinking Pinterest is just for brides-to-be planning mason jar centerpieces or moms hunting for dinner recipes, it’s time for a reality check. Pinterest isn’t “just another app.” It’s a visual search engine where people go with their wallets halfway open. Think about it: when someone scrolls Instagram, they’re looking for entertainment. But when someone’s browsing Pinterest, they’re looking for solutio
No More Crickets: Get Pen Buyers to Find Your Pen Shop with Searchable Themes
Tired of posting new pens and hearing… crickets? You’re not invisible — your shop just needs a signal boost. In this post, we’ll show you how to get your handmade pens seen, clicked, and loved using simple visibility tweaks that actually work (and don’t cost a dime).
