Turn Buyers Into Fans: Customer Retention Strategies for Makers
Let’s be real: selling your handmade pens isn’t the hard part. Anyone can make a sale once. Post a pretty picture, drop a discount code, cross your fingers — boom, a customer shows up. 🎉 But here’s the real secret: the magic isn’t in the first sale. The magic is in the second, third, and tenth sale . The magic is when someone buys your pen, falls in love, and then won’t shut up about you to their friends, coworkers, and the barista at their local coffee shop. That, my frien
Zero Reviews? No Problem. How to Build Trust When Your Listings Look Empty
The Trust Problem Every Maker Faces Here’s a frustrating truth about selling handmade: your product can be flawless, your photos can sparkle, your price can be spot-on… and a buyer will still hesitate if your listing has zero reviews. And if your products are one-of-a-kind — like hand-turned pens — that problem shows up even faster. Every new piece you list starts from scratch. No reviews. No stars. Just a beautiful product sitting there looking… untested. It doesn’t matter
SNEAK PEAK POST - step 3 SEO - 2 important places to add keywords
When Your Words Sell as Well as Your Work You’ve spent hours perfecting your craft — turning, sanding, finishing — until that pen gleams like it belongs in a glass case. But when it comes time to list it online… something falls flat. The photo’s great, the pen’s gorgeous, but the words? They just sit there. Here’s the truth most makers learn the hard way: Even the most beautiful pen can’t sell itself if the listing doesn’t tell its story. Your product pages and blog posts are
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