When Your Words Sell as Well as Your Work You’ve spent hours perfecting your craft — turning, sanding, finishing — until that pen gleams like it belongs in a glass case. But when it comes time to list it online… something falls flat. The photo’s great, the pen’s gorgeous, but the words? They just sit there. Here’s the truth most makers learn the hard way: Even the most beautiful pen can’t sell itself if the listing doesn’t tell its story. Your product pages and blog posts are