Email
Marketing
For Pen Turners

Increase Your Handmade Pen Sales with Email Marketing

Email marketing is an essential tool to drive sales, build relationships, and turn casual visitors into loyal customers

The finest pen can’t sell itself without the right audience and strategy.

Pen Makers, Stop Waiting: Here’s How to Build an Email List That Actually Works

Selling pens online without an email list is like trying to propose marriage after one Instagram like. Bold? Sure. Effective? Not so much. If you want your handmade pen business to grow, you need a way to stay in touch with people who already care about what you’re making. That’s where email comes in.

Think of it this way: social media is the crowded bar. You’re shouting over the noise, hoping someone notices your shiny pen. Email is the quiet coffee shop date where you actually connect. That’s why even a small email list can outsell a big social following — because these are people who chose to hear from you.

So let’s break this down, pen turner to pen turner. How do you start building a list that’s not only big, but engaged?

Why Email Lists Are Your Secret Weapon

Instagram? TikTok? Facebook? Those platforms are fun, but they’re rented space. The algorithm decides who sees you and when.

Your email list? That’s yours.

You control when and how you show up.
You’re not at the mercy of some random update.
Even with just 200 subscribers, you can drive more sales than 2,000 “meh” followers.

Because here’s the truth: people check their email daily. And when your name shows up in their inbox, it’s like a friendly tap on the shoulder saying, Hey, I’ve got something new for you.

How to Acquire Customer Emails and Build Your List

A strong email list is the backbone of any effective email marketing campaign. But how do you acquire those emails? We break it down with two key methods: in-person collection and online collection.

Where to Store Your Email List

Once you've gathered emails, you need a secure place to store and manage your list. There are a few options to consider- CRM Software or Excel/Google Sheets.

Manage Email list CRM for pen turners and small business

Email Platforms to Consider

With your email list ready, it’s time to choose an email platform to help you design, send, and analyze your campaigns. Here are some popular email marketing platforms to consider:

Email platforms for Pen Turners and small business

Parts of a Sales Email

With your product ready and your story to tell, it’s time to send emails that actually sell.
Learn how to write handcrafted, story-driven sales emails that connect, inspire, and convert.

Parts of a Sales Email for Pen turners and small business

Email Campaign Ideas to Get Started

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Pen Makers- Here’s How to Build an Email List That Actually Works

Selling pens online without an email list is like trying to sell ink without paper — technically possible, but painfully inefficient....

Best Email Marketing Platforms for Pen Makers: What to Use (and Why It Matters)

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Email Marketing for Pen Makers - Simple Tools to Manage Your Emails.

Most email marketing guides are written for giant companies with whole departments running Salesforce, HubSpot, or some shiny CRM you’ve...

Why Most Sales Emails Fall Flat (And How to Write One That sells)

A sales email doesn’t need to sound like a pitch — it should sound like you. Learn how to write emails that sell through storytelling, not pressure. From powerful openings to natural calls-to-action, this guide helps handmade sellers turn passion into profit — one heartfelt message at a time.

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Next Stop: Email Lists!

Sell More Pens Email Tips!

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You spend hours crafting the perfect email — but is it actually working? A/B testing is the simplest way to find out. In this guide, we’ll show makers how to test subject lines, images, buttons, and more so every email gets more clicks, more sales, and more love for your handmade pens.

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Why Are Your Email Open Rates So Low? Here’s How to Fix It.

Struggling with low email delivery rates? Don’t panic — you’re not alone. Many small businesses battle spam filters, bad list hygiene, and low engagement. The good news? A few simple fixes can get your emails back into inboxes where they belong — boosting trust, open rates, and sales.

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Are Your Emails Even Working? Let’s Talk Benchmarks for Product-Based Email Marketing

You pour hours into designing the perfect email — but is it even working? In this post, we break down the real benchmarks for product-based email marketing (delivery, opens, clicks, CTOR) so you know what’s “normal,” what’s awesome, and how to turn pretty pixels into real sales.

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