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How to Set Up Your Pinterest for Handmade Pen Product (Boards, Pins, and Easy AI Help)
- renaealk
- Oct 9
- 4 min read
Updated: Oct 14
Let’s be real: you made the Pinterest account... then ghosted it. 👻
No shame — but if your pens are photogenic and your shop’s been quiet,
Pinterest is the low-effort, long-game tool you’ve been ignoring.
It's not just for mood boards and recipes. Pinterest is a visual search engine, and your products deserve a spot in those search results.
In this post, I’ll show you:
How to make boards that buyers actually find
How to post Pins that actually get clicked
And how to make AI do the boring parts for you
Let’s make your first (or next) pin feel easy, not intimidating.👇
Step 1: Set Up a Pinterest Board for Your Products
Your boards are like labeled shelves in a store — organized, themed, and full of pins buyers can browse. Here's how to make one from scratch:
For Products, Themes, or Gift Ideas
Log in to your Pinterest account.
In the top-left corner, click your business name (it may be next to the Pinterest logo).
A menu will pop up — make sure it’s set to the word “Profile.”
Then click directly on “Profile” to open your account page.
Once you're on your profile, scroll down the page.
On the right-hand side, look for a big red button that says “+ Create.”
Click that, then select “Board.”
Name your board clearly using keywords.
Examples: “Handmade Pens for Veterans”, “Holiday Gift Guide – Writing Gifts”, or “Product Photography Ideas for Makers.”
Click “Create.”
Pinterest will suggest random pins to add to the board. Skip this and select done.
Write a short keyword rich board description that explains what the board is about. This helps with search. You can do this by selecting the three dots on the top right of the blank board - then select edit board.
Pro tip: Be specific. “Gift Ideas for Writers” will work better than “My Pens.” Pinterest (and Google!) both love clarity.
If you hate the idea of naming and describing Pinterest board -skip to the chatGBT prompt.
Step 2: Create a Pin That Links to Your Product
Once your board is set up, it’s time to make your first Pin. This is your product’s poster — the image, title, and description that will appear in search results and drive people back to your shop.
How to Create a Pin on Pinterest (Simple Walkthrough)
Log in to your Pinterest business account.
Scroll down on the home page until you see the section titled “Share your brand” — then click “Create Pin.”
Either
Upload a vertical image of your product (ideal size: 1000 x 1500 px). Use a clean, well-lit photo that shows off the details.
Save from URL link. Copy any live link from your store.
Add a clear Pin Title.
Example: “Handcrafted Walnut Fountain Pen”
Write a short Pin Description
Tell people what the product is and why they might want it. (Example: A refillable rollerball pen handcrafted from walnut wood — perfect for Father’s Day or writer gifts.)
Paste your product link into the “Destination link” field. This is where people will go if they click your Pin. (for example, the exact pin, collection or blog post)
Choose a board that fits the theme (like “Patriotic Gifts” or “Handmade Pens for Writers”).
Click “Publish."
Your Pin is now live, searchable, and linked to your store!
That’s it — your pin is now live and searchable!
Bonus: Let ChatGPT Do the Heavy Lifting
If you’re stuck trying to come up with the perfect board name or pin description, we’ve got you covered. ChatGPT can generate great options for you — all you need to do is give it a theme.
Here are 2 plug-and-play prompts to try:
Prompt 1: For Board Name + Description Based on Collection Theme
Replace the yellow highlighted words with your collection theme
I have a collection of handmade pens themed around [faith / patriotic gifts / ocean colors / fall / fantasy / etc.]. Please write a clear, keyword-rich Pinterest board name and a 2–3 sentence board description that appeals to gift buyers or collectors.
Example input:
"I have a collection of handmade pens themed around faith."
ChatGPT output:
Board Name: Faith-Based Gift Pens
Description: Celebrate faith with these handcrafted pens inspired by scripture, hope, and purpose. Each pen in this collection is designed with meaningful materials, engraved messages, and gift-ready quality. Perfect for confirmations, pastors, and encouragement gifts.
Prompt: For Brainstorming Multiple Board Name Options First
I’m building a Pinterest board for a themed pen collection based on [insert theme]. Give me 5 different Pinterest board name ideas that use keywords and would appeal to gift shoppers or collectors.
Example input:
Themed around faith-based pens.
ChatGPT output:
Handmade Pens with Scripture & Faith
Christian Gifts – Handcrafted Writing Tools
Faith-Based Pens for Thoughtful Gifting
Hope & Prayer Pen Collection
Inspirational Pens for Writers & Believers
What to Do Next
Create one board today. Just one! Name it based on a theme you already sell.
Add 3–5 pins to start — your best sellers, giftable items, or seasonal favorites.
Try the ChatGPT prompts above to speed up naming and descriptions.
Watch how your Pinterest traffic slowly grows — and stays evergreen.
And if you need help writing Pinterest descriptions for your pens?
You know where to find us. 😉
If this blog helped you create a Pinterest board, follow Pen Clicks on Pinterest and share your board with us — we’d love to see what you’re building!
Your pen has a story—make sure your customers hear it.
Try today’s prompt on your next Pinterest board, and then come tell me how it went. I love seeing how makers like you bring your materials to life.
👋 Want more prompts like this, plus marketing tips for handmade sellers?
Join my free email list for weekly inspiration, writing tools, and creative ideas to help you grow your shop.
💬 Need help crafting your content, finding your story, or building a brand voice that sells?Book a free intro call—I work with makers who want to sell more by saying more.
And hey, let’s be pen friends:
Or just email renaealk@gmail.com if you’ve got a question.
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