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SEO Tips: Easy places to add SEO keywords for better website performance.
- renaealk
- May 10, 2024
- 5 min read
Updated: Oct 5
7 EASY places to add keywords to your website to help your SEO. These are the best SEO Tips!
So, you’ve got your shop set up. Your pens look gorgeous. You’ve written descriptions that would make Hemingway jealous. But somehow… your website’s quieter than your lathe at midnight.
Don’t panic — it’s not your work. It’s your SEO polish.
Search Engine Optimization (SEO) is just a fancy way of saying, “Let’s help Google introduce you to more people who’ll love what you make.”
And no, you don’t need to become a tech wizard to do it. You just need a few maker-friendly tweaks — the kind that make your site shine as bright as your freshly buffed acrylic.
Let’s walk through the most important parts of your website that tell Google (and real humans) who you are and why you’re worth finding.
Page Titles: Your Pen’s First Handshake
Your page title is what shows up in Google search results — your very first impression. Think of it like naming your pen display at a craft fair. If your sign just says “Home,” you’ll blend right into the background.
Instead, be specific and a little proud of what you do.
👉 Example:
Bad: “Home”
Better: “Hand-Turned Wood Pens | Turning Byrd Pen Studio”
That second one tells Google what you sell and tells shoppers they’ve found something handmade, not mass-produced.
Keep titles under 60 characters when you can, and make each one unique. (If every page says the same thing, Google’s like, “Wait, which one do I show?”)
✨ Pro tip: Write for humans first. Your title should make someone want to click — not just tickle the algorithm.
Headings and Subheadings: Guide, Don’t Confuse
Headings (your H1s, H2s, and H3s) are like the section dividers in a beautifully organized pen case. They help readers move through your story and help Google understand how your content fits together.
Your H1 is your main title — it should include your big keyword (like “handmade pen gift”).Your H2s and H3s break things into smaller ideas, using supporting keywords naturally.
👉 Example:
If your post is titled “How to Choose the Perfect Fountain Pen Gift,” your H2s could be:
· “Best Pen Materials for Gift Giving”
· “Why Handmade Pens Make Meaningful Keepsakes”
Google sees those subheadings and thinks, “Oh, this person knows what they’re talking about.”
Your readers? They just enjoy the smooth flow.
✨ Pro tip: Imagine your headings like lathe cuts — clean, intentional, and built to show off the shape of your story.
Body Content: Write Like a Human, Not a Robot
Here’s where most SEO advice goes off the rails. You’ve probably heard people say, “You need to use your keyword 37 times.” Nope.
Google’s smarter than that — and your readers deserve better.
Your main keyword should show up naturally in your first paragraph, maybe a few more times throughout, but that’s it. Mix in variations that sound like how real people talk:
· “hand-turned pens”
· “custom wood pens”
· “artisan writing instruments”
Search engines recognize similar phrases. And you’ll sound like a human instead of a spam email.
💡 Think of it this way:
Your words should sound like you’re chatting with a curious customer at your booth, not filing a tax report.
✨ Ask yourself:
What would they need to know before buying?
What questions do people ask you the most?
Answer those, and you’ll rank better without even trying.
Image Alt Text: Google Can’t See Your Wood Grain (Yet)
You already know product photos are everything. But here’s the twist — Google can’t see your photos.
That’s where alt text comes in. It’s a short description you attach to each image so search engines — and visually impaired users — can understand what’s there.
Bad alt text: IMG_4739Good alt text: Hand-Turned Walnut Pen with Chrome Trim
See the difference? One’s gibberish. The other whispers exactly what’s in the photo.
✨ Bonus tip:
Use natural phrases here too:
“Custom resin fountain pen gift for dad”
“Burl wood ballpoint pen handcrafted in North Carolina”
Every photo you upload is another chance to show up in Google Image Search — and another moment for your craftsmanship to shine.
Alt text is quiet SEO magic. Think of it as the caption that helps your photos tell their story even when no one’s watching.
Meta Descriptions: Win the Click Before the Visit
That little gray blurb under your page title in Google results? That’s your meta description.
It doesn’t directly affect ranking, but it’s what makes people decide whether to click you or someone else.
Keep it under 160 characters and make it feel like your brand: warm, descriptive, and inviting.
👉 Example:
“Explore handmade wood pens crafted from reclaimed whiskey barrels — each one unique, polished, and ready to gift.”
✨ Pro tip:
Your meta description should sound like the way you talk about your work in person — short, confident, and proud. Like a polished pen in perfect lighting.
URLs: Keep Them Short, Clean, and Click-Friendly
Your URL is another small but mighty piece of SEO. Short, descriptive URLs make your site easier to read, share, and trust.
Short. Clear. Instantly understandable.
✨ Think of it like labeling your drawers in the shop:
When everything’s organized, you work faster, and visitors find what they’re looking for without digging.
Footer: Your Silent SEO Assistant (optional)
Your footer might seem like an afterthought, but it’s quietly working for you on every page. It’s where you can remind Google (and buyers) what your brand is all about — without keyword overload.
👉 Example footer:
Turning Byrd Pen Studio | Handmade Wood & Resin Pens | Gifts for Writers | Est. in North Carolina
This reinforces local SEO, professionalism, and brand identity — all while staying clean and minimal.
✨ Pro tip:
Include your location if you want to show up in “near me” searches. People love supporting nearby makers.
When adding keywords to your website, always prioritize your reader’s experience. Avoid keyword stuffing—it makes content sound awkward and can actually hurt your rankings. Instead, focus on writing valuable, relevant content where keywords fit naturally. The goal is to enhance readability, provide genuine value, and follow search engine best practices.
SEO doesn’t have to mean rewriting your entire website — sometimes it’s just about being intentional with the words you’re already using. By optimizing these everyday sections, you’ll start sending stronger signals to Google that your handmade pen business is relevant and trustworthy. Small edits today can lead to more clicks, better rankings, and a steady stream of new customers who actually find you when they search.
Want to get found by the right buyers — not just more browsers?
Join my free email list for weekly inspiration, writing tools, and creative ideas to help you grow your shop.
💬 Need help crafting your content, finding your story, or building a brand voice that sells?
Book a free intro call—I work with makers who want to sell more by saying more.
And hey, let’s be pen friends:
Or just email renaealk@gmail.com if you’ve got a question.
You don’t have to guess your way through marketing. Here’s free sales strategies we made just for handmade pen sellers —and if you're stuck, reach out for a free call to talk about what’s holding your shop back.
🖊️Want a quick SEO boost? Share a product link you’ve optimized (or plan to!). Real examples help everyone see how keywords actually work in the wild.
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