Email
Marketing

For Pen Makers

Build an Email List

Art Show / In-Person Email Gathering Tips

Make it Easy: Have a signup sheet or tablet available at your booth, making it simple for visitors to leave their email addresses. If you're displaying at an art show, be sure to ask everyone who stops by to sign up for updates about new designs or special promotions.Offer Incentives: People are more likely to share their emails if there's something in it for them. Offer a discount or free gift wrapping in exchange for their email. For example, “Get 10% off your next purchase when you join our email list today!”Engage Directly: Don’t just ask for their email—engage in a conversation about the pens they’re interested in. Build rapport and personalize the request. This makes the email collection feel like a natural part of the interaction.

Purchase an email list from art fair hosts.

Online Website Collection Tips

Popup Forms: Use a well-designed popup on your website that encourages visitors to subscribe to your newsletter. Offer an incentive like a discount on their first order to increase conversions. Offer Exclusive Content: Let your visitors know that signing up will give them access to exclusive promotions, sneak peeks of new collections, or tips on maintaining their handmade pens. Easy Access: Place your sign-up form in prominent locations on your site, such as the header, footer, or blog posts. The easier it is for visitors to subscribe, the more likely they’ll join your list.

Purchase and email list From a list vendor

Customer email addresses in person

3 Pitches to get email addresses:

This pen is refillable, I’ll reach out twice a year
There's a Video, I’ll send you the link
Contest that requires email to announce a winner

Contest Ideas:

Guess the amount to win a prize

Trivia

Scavenger Hunt in booth.

3 pen with mystery description. Label trays

Sign up for an online demonstration.

Survey or Feedback Form of products you’d like to see with the potential to win a prize

Spin-to-Win Wheel- $25

Customer Email address from Website

To obtain customer email addresses from our website, we utilize several effective methods. First, we offer a newsletter subscription option, where visitors can sign up to receive updates and exclusive offers by providing their email addresses. Additionally, we encourage customers to create an account for a more personalized shopping experience, which includes sharing their email information. Lastly, we host occasional giveaways and special promotions that require an email entry, allowing us to engage with our audience while expanding our mailing list.