Youtube
For Pen Turners

Youtube Content can Increase Your Website Performance

Starting and running a YouTube channel can significantly enhance website performance and drive sales by leveraging the platform's massive audience reach and engagement potential. By creating engaging and informative video content related to our products, we can attract a wider audience on YouTube, establishing ourselves as authorities in our industry and building brand credibility. Through strategic placement of links and calls-to-action within our videos and video descriptions, we can drive traffic directly to our website, increasing overall website traffic and user engagement. YouTube's algorithm often favors videos with high watch time and engagement, leading to increased visibility and potential for organic growth. As a result, we can not only expand our online presence but also generate leads, conversions, and sales through our YouTube channel, ultimately contributing to improved website performance and revenue growth.

Tip: Uploading a video to Youtube is as easy as posting a video on Instagram or Facebook when the 'Youtube Studio' app is installed onto our smartphones.

YouTube Studio for Apple

YouTube Studio for Google Play

Set Up a YouTube Channel

Setting up a YouTube channel is a straightforward process.

Sign in to a Google account or create one
Visit YouTube's website and click on the profile picture in the top right corner.
From the dropdown menu, select "Your Channel" and follow the prompts to create a channel name and customize channel settings.
Upload a profile picture, add channel art, and write a channel description to introduce the content to viewers.
Start uploading videos! Simply click the "Create" button and select "Upload Video" to begin sharing content with the world.

We will cover creating channel art in Canva soon.

Make sure to add a link to your website or selling platform in the channel description.

The Two Types of Video Formats

Youtube - Traditional (long form)

Horizontal frame
1920W x 1080H
Minimum 25 seconds for Endscreen capability
Minimum of 8 minutes for midroll Ad Capability

Youtube - Shorts

Vertical format
1080H x1920W
Minimum 25 seconds for Endscreen capability
Max of 59 Seconds.
Newer Feature

Youtube Channel - Tips

End Screens

An end screen on YouTube videos is a customizable feature that allows creators to promote additional content or actions to viewers towards the end of their videos. Typically appearing during the last 5-20 seconds of a video, an end screen can include elements such as clickable links to other videos, playlists, channels, or external websites, as well as subscribe buttons and channel branding. End screens provide an opportunity to keep viewers engaged with your content, encourage further exploration of your channel or related videos, and promote audience interaction, ultimately helping to drive more views, subscriptions, and engagement across your YouTube channel.

Youtube - Traditional

An end screen requires a video to be a minimum of 25 seconds in length.

We can create an end screen by adding 15 seconds of a blank box, image, or reply of a video event. Please note, Youtube will not allow an end screen to start before 20 seconds.

The end screen must be added PRIOR to uploading the video to Youtube. Check back for video editing tips!

After uploading, make sure every end screen includes two things

A Subscribe Button
Another Featured Video

Youtube – Shorts

Leave 5 Seconds at the end, if possible
Cannot pick the cover image – yet

Keywords

Keywords Tell the Algorithm what to do with your video. Keywords work best when they are 2-3 word phrases.

Choose One Highly Searchable Focus 'Keyword'. Use it in the Title, Description and Keyword Section.

Brainstorm 3-5 other keywords to use in the description and keyword section.

Descriptions and Titles

We need a Catchy title with universal appeal.

Put a link to your store,

–in the description of every video.

–Add a link feature at the end of your video (option may not be available to new channels)

How can we activate video chapters?

This is done automatically when a time stamp section is added to the description.

Example:

0:00-0:05 Captivating Intro

0:06-0:15 Creating the coolest pen in the world!

Thumbnails

We need a High resolution clickable thumbnail. Viewer will decide to watch a video within 3 seconds of seeing the thumbnail among 3-6 other thumbnails at a time.

We have 3 approaches for selecting a thumbnail:

export an image from the video
create and add an image
download the suggested thumbnail image YouTube creates.

Next, adjust the image resolution in a Photoshop program. As the resolution increases, the file size increases. YouTube will not except an image at or above 2MB.

Personally, I adjust the vibrancy and sharpness of the thumbnail to make it more appealing when people are scrolling.

If this is something that we should create a post about, please contact me.

Comment Engagement

All comments are good comments

YouTube video comments can significantly impact views by fostering engagement and interaction within the community. When viewers leave comments, it signals to YouTube's algorithm that the video is generating interest and sparking conversation, which can boost its visibility in search results and recommendations. Additionally, active comment sections can attract more viewers as they're drawn to join the discussion or learn more about the content. As a result, videos with a high number of comments tend to receive greater exposure and attract more views over time, ultimately contributing to the overall success and reach of the channel.

The internet is a weird place. People have applied racial, religious, and political ideologies to my cat videos.

Audio Library

Youtube Offers an Extensive Audio Library of free and paid music to make our videos more interesting.

We can search through thousands of options and easily determine free license status within the Audio Library Tab in our studio app.

Hover over the license type to read information about the songs free use or revenue restricted.

Approved Youtube partners have access to a more updated version of the Audio Library.

YouTube Audio Library License

You can use this audio track in any of your videos, including videos that you monetize.

No attribution is required.

Creative Commons Attribution 4.0

You can use this audio track in any of your videos, including videos that you monetize.

However, you must include attribution information in your video description.

Adding music to a YouTube video can significantly increase views by enhancing the overall viewing experience and capturing the audience's attention. Well-selected music sets the tone, evokes emotions, and creates a more engaging atmosphere, making the video more enjoyable and memorable for viewers. Additionally, music can complement the visual content, adding depth and dimension to the storytelling process. As a result, videos with carefully curated soundtracks are more likely to resonate with audiences, encourage longer watch times, and ultimately attract more views as viewers are compelled to share and revisit the content.

Youtube Video Ideas for Penturners

Need Ideas to get started?
We've compiled a list a 12 great video ideas.
Click the button, and we'll email you the idea list.

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Youtube Video Tips

The first 8 seconds of a video are the most important. Do not make this a black title screen.
A smart phone camera is acceptable.
Good Lighting is always a good idea.

Equipment Suggestions

Penturners Youtube Video Examples

Among the top videos on Youtube for the keywords: Lathe Pen Turning is a video titles Turning Rusted Bolt into a Beautiful Bolt action BALL PEN.

The video has 16 million views and the channel has 6 million subscribers (as of April 2024).

The creator asks for comments within the video.

This recommended practice encourages comment engagement. Higher comments increases the likelihood that the youtube algorithm will consider the video valuable and begin to promote it to more prospective viewers.