google.com, pub-2372137999334132, DIRECT, f08c47fec0942fa0
top of page

3 Simple Etsy Strategies to Boost Pen Sales

Take your Etsy shop to the next level with proven tactics designed to help pen makers get noticed and drive sales. These simple, effective strategies boost your shop’s visibility and attract the right buyers. And if you’re short on time or need a helping hand, just reach out — we’re always here to support you!

Renew Etsy Listings

 Keep your products at the top of search results by refreshing listings.

Renewing Etsy listings frequently is recommended because it can significantly boost the visibility and discoverability of products. Each time a listing is renewed, it gets a temporary boost in Etsy's search results, making it more likely to be seen by potential buyers. This increased visibility can lead to higher traffic and, consequently, more sales.

Regularly renewing listings signals to the Etsy algorithm that the shop is active and well-maintained, which can positively affect overall shop rankings.

Overall, this practice helps maintain a competitive edge in Etsy's dynamic marketplace and has been noted to often yield better results than Etsy ads.

​

Renewing listings once a week is a great goal, but renewing once a month is still helpful.

This is especially important for time-sensitive keywords (like “Father’s Day gift” or "graduation gift")

Etsy Renew Listing Frequency
Renew Etsy Listing Anchor
Etsy Keywords for Penturning

Multiple Keywords in Etsy Listing Titles 

 Expand your reach by targeting different search terms.

Using multiple keywords in an Etsy listing title generate more views. Using a variety of relevant keywords increases the likelihood that the listing will appear in various search results, reaching a larger audience.  A well-optimized title with multiple keywords can improve the listing’s relevance in Etsy’s search algorithm, leading to better placement in search results.

Etsy Key Words Anchor

Repetitive Etsy Listings For The Same Pen

List different versions of the same pen style to multiply visibility.

Creating repetitive listings for the same item on Etsy can significantly boost your product's visibility by allowing you to optimize each listing with different keywords and phrases as well as different categories. This approach helps attract a wider audience and enables you to target various customer segments effectively. Additionally, repetitive listings provide opportunities for A/B testing, allowing you to determine which elements drive the most traffic and sales.

​

 Etsy's algorithm may favor new and recently updated listings. By regularly renewing or creating new listings for the same item, you can potentially benefit from a temporary boost in search rankings.

​

You can create listings tailored to specific seasons, holidays, or events. For instance, a handcrafted pen could be marketed differently for graduation season versus the holiday shopping season.

Etsy Listing For Pen Sales
10.jpg
Anchor 1
Learn How to Optimize Your Etsy Listings with special keywords and a free research tool
✉️Master Etsy Sales for Your Handmade Pens!

 

Sign up to get:

  • Proven strategies for Etsy success

  • Free Etsy listing checklist

  • Pen photography tips

  • Alerts for new pen-maker resources

Sell More Pens Etsy Tips!

Start building your online presence today—subscribe for free tips and resources!

Sign up for Free Pen Sales Strategies

Ready to grow your pen business?

Connect with one of our Marketing experts to see how you can expand your business.

Up next Optimize Etsy

bottom of page