A website for a handmade pen maker should include several essential pages to effectively showcase products, engage customers, and facilitate sales. Here are the key pages:

1. Home Page

   • Introduction: Briefly introduce the brand and its unique selling points.

   • Featured Products: Highlight bestsellers or new arrivals.  Include a link to the store page.

   • Call to Action:

     • Encourage visitors to explore the site with links to various pages

     • Sign up for a email updates/blog feed.

   • Contact Us section

     • Contact Form: Allow customers to reach out with inquiries or feedback.

     • Location and Hours: Provide information if there is a physical store or workshop visitors can attend.

     • Social Media Links: Encourage visitors to follow and engage with the brand on social media.

2. Products Page

   • Categories: Organize products into categories such as pens, desk accessories, and gifts.

   • Individual Product Pages: Detailed descriptions, high-quality images, pricing, and customization options for each product.

   • Search and Filter Options: Enable customers to easily find specific items.

   • Customization

     • Engraving Options: Provide information on personalization services, including text and design options.

     • Customization Process: Explain how customers can order customized products and the timeline for delivery.

3. Gallery

   •  Display high-resolution images of past custom work and unique designs.​

   • Show images of works in progress and fairs/shows you've attended

4. Events 

   • Let customers know about your upcoming appearances.​

5. About Us

   • Company History: Share the story behind the brand and its founders.

   • Craftsmanship: Describe the materials, techniques, and inspiration behind the products.

   • Mission and Values: Outline the company’s commitment to quality, sustainability, and customer satisfaction.

6. Blog

   • Provide content related to woodworking, pen care, and behind-the-scenes looks at the crafting process.

   • Announce new product release, events, and company milestones.

   • Write posts about a sold out product, with an introduction to a similar product.

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By including these pages, a handmade pen maker’s website can effectively attract, inform, and serve customers, ensuring a comprehensive and engaging online presence.  It's important to host your website on a platform that is easy to use and can be updated at least on a monthly basis.  Frequent updates are important to getting and keeping a high result in search engines like google.